Industry Market Research
Online Market Industry Research and corresponding document – determining “competition,” site legitimacy landscape, looking into what your competitors online generally do well (community building, good usability, consistent online presence, etc.), determining your gagellan.com website’s advantages and disadvantages within the online space. This document will also consider your target markets online and help isolate your online marketing campaign objectives, such as page views, sign ups, downloads, etc.
Key Phrase Research
Determining the most searched and best long-term keyword strategy. This will determine what your customers are searching for and what phrases companies like yours are using on their sites. By determining this we can focus on phrases that not only bring in qualified traffic but also are often overlooked by the competition. This research is the base for all other search-engine-marketing efforts.
Online Market In-depth Competitor Research and corresponding document – analyzing your competitor's Design, Content, and Links for organic optimization viability, usability, and other online marketing savvy. This data will tell you your competitor's strengths and weaknesses. Solution will take a closer, more in-depth look at what certain competitors are doing in the social media space.
Complete Site Audit
A thorough SEO analysis of your existing site, including a detailed break-down of what is going right and wrong on your website from an SEO standpoint. This document can be used as a basis for your overall organic optimization services and general web marketing plan. The site audit includes: Key phrase Research, Web Site Design & Content Analysis, Link Analysis, Search Engine Strategy Recommendations, and Summary.
Link Bait Strategy
Link popularity is an essential part of organic optimization services. These in-coming only links cannot be bought or bargained for effectively any longer. Websites must create content worth linking too and then promote that content to encourage linking. Solution can help brainstorm and create a link bait campaign that will establish your website as an industry leader and generate the incoming links needed to do well in organic search listings.
Gagellan plan on talking about SEO (Search Engine Optimization & Marketing) in another Back to Basics article in more depth. However, it’s important to write copy on Gagellan.com site that will rank well at the search engines and persuade people to take a desired action at your website.
Each page on your site should narrowly focus on a subject related to gagellan.com business. It could be a product, service, or benefit your business offers. Using a third party tools, you can do some research on how often a desired keyword is searched on each month.